Instagram Marketing Tips for Real Estate Agents
Posted by: James Allen
Date: September 18, 2020
Posted by: James Allen
Date: September 18, 2020
Have you been considering a real estate career in the state of Arizona? One of the first things you’ll want to understand is how to market yourself right off the bat. There are many ways to do this, and Instagram marketing for real estate is becoming an incredibly popular option.
Although social media is only one of many ways to market your services and properties, staying on top of trends is important. Best practices can change rapidly when it comes to social media platforms like Instagram.
In this post, we’ll provide a foundational training for how to advertise real estate on Instagram. You’ll learn tips and tricks for better posts and improved lead generation. Additionally, you’ll see how real estate tools like Instagram can create a powerful online presence in your market.
Many real estate agents have a social media platform of choice, like Facebook or LinkedIn. Others might prefer services like Zillow or Trulia to spread the word about new listings. With Instagram, you have the unique ability to create a visual portfolio and lead generator all in one.
Not only does Instagram help you generate engagement with a selected audience, but it’s also free to use, update, and share. There are several other reasons why Instagram marketing for real estate is so effective and useful.
Don’t allow the fast-moving nature of Instagram (or social media in general) deter you! The more you get the hang of establishing yourself on the platform, the more fun you can have in your marketing efforts. Instagram helps you go where the people are, which is especially important since the platform had over 1 billion monthly users in 2018.
As you’re learning how to market your properties on Instagram, explore tools and strategies that help you stand out from the competition. One of the ways to do this is through slideshows or carousels. These types of posts allow you to display up to 10 images at a time, giving your audience an amazing view at a new property or listing.
Another way to market is through Instagram Stories which, unlike static posts, are available for 24 hours in the app. Stories allow you to create videos, use entertaining filters, and add interactive elements for your audience. This tool can help humanize your brand and help followers see behind the scenes.
As a realtor, you may also want to learn more about apps and filters that allow you to add text to the photos you post. In addition to your captions, these tools allow you to showcase new information that someone may miss while scrolling.
Whenever a real estate professional invests in a marketing strategy, they want to know whether there’s a return on the time invested. While many people glamorize the accounts of television-star realtors, the truth is that any dedicated real estate agent can gain leads with Instagram.
In a survey recently performed by The Close, several successful real estate agents share their tips for boosting lead generation through Instagram. A few best practices for lead acquisition include:
One thing is for sure–marketing on Instagram could save you thousands of dollars compared to other methods of advertising. If you’re new to the real estate world, use Instagram as a testing ground for learning what works and what doesn’t. Then, you can gain a better understanding of the individuals you can serve.
When you know you want to create real estate content for Instagram, it’s important to start with a strategy. Developing a game plan that includes goals and a target audience can help you avoid wasting time on the platform with no real return. To get started, you’ll want to:
Once your profile is set up, it’s time to start creating the type of posts your audience will love! If you’re worried about nailing professional photography, there are many ways to share content with your audience that can be done without expert-level pictures. These include:
Another interesting way to stay top-of-mind is to use Instagram TV. This feature notifies your followers that you’re going live, and it can be the perfect way to showcase a newly available home! If video sounds intimidating, you can stay behind the lens and simply give your followers a real-time tour, as though you were doing so in person.
When it comes to following best practices, there are a few common rules that any business owner should follow. These guidelines include using real images (rather than unlicensed stock photography) and not buying fake followers and likes. Both of these actions could mar your Instagram account’s reputation or result in account suspension.
Additionally, avoid over-editing your images to the point that a potential buyer would spot a discrepancy in real life. While Instagram allows for filters and unique editing tools, keep the integrity of the property at the front of your mind.
A few ways to achieve even more return for your time on Instagram include:
Most social media experts agree that Instagram is a long-term strategy. It’s critical that you don’t give up too soon or abandon your efforts immediately when you’re not satisfied. Organic reach can be slow, but it often pays off the more you post and share.
Check out these related resources:
Instagram also offers the ability to use targeted and paid advertising to expand your reach. This can be a particularly powerful tool, given that only 14% of realtors are on Instagram. Based on your location, ads can help you saturate a curious market.
There are many nuances to successful ad campaigns. This is why some real estate agents choose to outsource their advertising efforts to social media ad experts. If such a service is not in your budget, there are many resources and online guides to help you learn the ropes.
If experimenting with Instagram ads sounds appealing, be sure to keep a few best practices in mind.
The good news is that Instagram content for real estate is only one of many tools in your marketing arsenal. Other strategies include having a professional website, offering content marketing, interviewing on local television, and using email marketing campaigns.
To truly grow your marketing skills, focus on one area or tool at a time. While it could be overwhelming to tackle several channels all at once, your skill set will eventually grow. At that point, you can branch out and further extend your reach.
By now, you should be excited about the possibilities that Instagram provides to your blossoming real estate career. Since it’s never too late to get started, the sooner you build a profile, the more visible you become.
Century 21 Northwest Realty is committed to providing resources that help real estate agents in Arizona succeed. Don’t miss our Agent Tools page, where you can find valuable links and resources for establishing your online presence today.
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