If you took a second to think, you could probably name at least three real estate agents in your circle – yourself included? While the field may be packed with players, only the top few know how to play the game well. At Century 21 Northwest we pour a ton of time, energy, and money preparing, planning, and facilitating a variety of training and sales tools for our agents. We want each of our agents to be top producers, which can best happen if they have a supportive team behind them. So, for anyone considering becoming an agent, or for those looking to have the best real estate agent on their side, check out the excellent real estate training techniques we use at C21 Northwest.
Real Estate Training Techniques: Professional Branding
Professional branding – what’s that? Well, you likely have an idea of what branding is – basically the reputation of a company or business. Now, you may not think that people need a brand, but in our real estate training, we teach that you are your brand. Your brand is you. In order to have a successful real estate career, you want those around you to recognize you as a professional, competent, dependable real estate agent. Some of what helps establish this reputation are tools like business cards, social media designs, and websites (more on that later). At C21 we give you access to our marketing team that will take professional headshots of you, help you design a business card, guide you through social media channels, and even give you the option to be featured in your own community video.
As an integral part of our real estate training, we provide each agent with the opportunity to have his or her own website. You will work with our skilled tech team to develop a custom web page that is unique to you and your real estate career. Each website can be equipped with professional photos, a headshot, and a personal story. We can also include key information like city demographics and service areas. You’ll also be pleased to know that these websites aren’t stagnant. No, they are constantly updated with relevant information like your current listings and optional blog posts.
Brokerage Website Professional Profile
In addition to your own personal web page, C21 Northwest has an excellent brokerage website. When you hang your license with a brokerage, you want to know that you’re with a quality company. One way to tell if your brokerage is marching along the forefront of real estate is by the caliber of their website and at C21 we employee a superior marketing team to manage our brand. Our web page is chalked full of information for buyers, sellers, renters, and everyone in between. We also take the time to post weekly blogs in an effort to contribute helpful and interesting information to the real estate conversation.
Buyer, Seller and Renter Leads
One of the best real estate training tools we have is the lead generate. Through various routes that we have perfected, we generate leads for real estate agents. Rather than adopting the “pat on the back and shove out the door” strategy of brokerages gone by, we are constantly looking for ways to help our agents reach success. Whether you’re a new agent starting out or a seasoned agent looking for new clients, we will help you find a house to sell and buyers to represent.
1 MLS and Real Estate Agent Training Class a Week
Anyone who has been to real estate class knows that the actual real estate training is lacking. Now you are briefed on important information, but the real meat of how to be a good agent, how to get hot leads, how to stay in touch with clients, how to list houses, how to negotiate the best deals, how to close great deals, and so forth must be found elsewhere. For many agents, this knowledge comes through trial by fire. However, at C21 we provide weekly real estate training classes so the agents feel like professionals. Our in-house class taught by industry leaders will give you tried and true methods that are the key to success in real estate.
1 Online Technology and Marketing Class a Week
At Century 21 we actually operate in the 21st century. You’d be surprised at how antiquated some offices (real estate and otherwise) operate. At C21 we know that the technology world changes rapidly and that as real estate agents we can use technology to our advantage. Each week we team up with Striventa, a dynamite marketing company that shares how our agents can strategically use tech and marketing tools to rapidly improve business. Whether it’s blogging, facebook, Instagram, emails, newsletters, you name it, you’ll find out how and where to put your focus to see the best return for your time.
Automated Training Lessons for Real Estate and Marketing Tips
In the event you can’t make it to one of our live real estate training or marketing classes, C21 has put together automated training lessons that you can receive by email. This way you can stay up to date on the latest real estate info without leaving your home
When you’re successful, we’re successful so it makes sense for us to pour our time and effort into our agents. That’s why we spend so many resources equipping our agents. There are dozens of agents going through real estate school weekly meaning the market is flooded with them. We not only want to give the agents at Century 21 Northwest the upper hand, we want to give them confidence that they can pursue this amazing career.
If you’d like to explore a partnership with C21 Northwest, are interested in becoming an agent, or would like to hang your license with C21 Northwest, give us a call today. We can’t wait for you to be successful.