How to Sell My House Fast
What Are Creative Ways to Sell a House Fast?
When you need to sell your home quickly, it can be a stressful experience. It’s usually concurrent with other life events that have made moving as fast as possible a priority, but you don’t want to end up getting less-than-market value for your home, even in a rush. In order to make sure you can sell your property quickly while still doing it properly, you and your real estate agent might have to find some creative ways to sell your home.
What is the secret to a fast sale of a property?
The most obvious answer to selling a house fast is finding a buyer quickly. Consider these dos and don’ts for how to attract the right kind of buyers for a fast house sale in any market – it could save you thousands.
A cash buyer is a great way to get out of your home quickly. However, cash buyers often believe they should receive a deep discount. In order to make cash buyers a viable and option for your financial future, you want them coming to you in a good market or with a desire to buy your house as an asset they can’t resist.
Cash sales typically require less paperwork and formal processes, and allow you to avoid a traditional lender. This type of transaction is much quicker to accomplish than traditional sales. Similarly, the negotiations will often be a bit more linear between your agent and the buyer, as the terms mostly will pertain to available funding and the requisite inspections of your home. It also leaves room for as-is-sales, and you can often get well above market value if you are not in a distressed situation.
Even if you are in a bind (think pre-foreclosure, bankruptcy, or an unexpected life event), you can work to find a cash buyer for a quick turnaround if you and your team are savvy. A good real estate agent who knows your area will typically be connected with investors who buy properties with cash, and this can get you out of a pinch quickly. Make sure to discuss all the pros and cons with your representation before entering negations in a cash sale.
Unique Real Estate Marketing Ideas
Whether you are looking for a cash sale or going a more traditional route, there is still a very human element to attracting the right type of buyer. After all, much of the appeal of a house is that it becomes a home for someone. Even if they are looking for an investment, highlighting the best parts of a residence and its location will create inherent value for you as you look to sell quickly. With that in mind, we recommend using some of these real estate marketing techniques:
Host An Open House Spectacle, To Sell Your Home Fast
The experience that potential buyers have during an open house will influence their perception of the property itself. It’s simple math, the more people who tour the property the more likely you are to get a buyer. Some Agents think this type of marketing is a huge waste of time. They’re wrong! If they think this way, you’ve got the wrong Agent, or at least one that isn’t trained in facilitating blockbuster open houses. First, find an Agent that is willing to market the property to your entire neighborhood several weeks prior to the big day. Make sure they have a large social media presence and are part of a Brokerage with the same. Have them market the open house on their social media with boosted posts advertising the event. Put it out on other platforms as well and be sure to share it with all of your friends. Finally, make sure the Agent uses ample signs to direct traffic to your property. One sign and a balloon on the day of the event is a sure fired failure. Get a marketing expert on your side.
Sell Your Home On Facebook and Instagram?
Everyone and their mother are on a social media platform of some sort these days. More than just a tool to connect with school friends, each of these sites and apps acts as important information outlets, and you can use them to get the word about your house out quickly. Announcing your home is for sale on Facebook and posting great pictures of your property on Instagram with a Sale sign in the front yard, is a big first step that will attract potential buyers in your area. That isn’t enough, though; enhance your posts with professional photos, videos. Next, create events to promote your home sale. Have an open house, neighborhood mixer, or even consider a party to help you get the word out.
Even more powerful is combining it with your real estate agents’ social media influence. Given that their professional and private lives revolve around buying and selling homes, they will have a huge network of people that may be interested in your house or know someone who is. If you want to find an agent suited to help sell your house fast, make sure they are social media savvy.
Sell Your Home On Youtube?
Millions of people are searching youtube everyday. In fact, youtube has become one of the largest search engines in the world. A video taped tour of your home is a great way to showcase all of its benefits and features. Discuss this marketing approach with your Agent, they will likely have a process already in place to assist in the development of this awesome marketing tool.
Creative ways to sell with for sale signs
Everyone can picture the typical for sale sign in a lawn: white post, sign hanging from two screws with a generic real-estate firm and their number on it. However, as with other avenues of attracting a quality home buyer quickly, a little creativity goes a long way.
For starters, unconventional shapes, sizes, and colors of your sign can be a great way to get eyes on it. It can impart enthusiasm or hope with bright colors, or a modern looking house-cutout can be the vision of a future remodel for a prospective investor. Additionally, you can work in three-dimensional or electronic signs for tech-enthusiastic buyers.
Finally, a great marketing tactic using signs is placing them in locations around the neighborhood you live in. Be careful not to violate any regulations or laws, but where practical this can be a great tip. In addition. Many properties back heavily trafficked streets. If your home backs a busy street, consider placing an additional sign on the street side of your fence.
Offer Increased Commission To Buyers Agents Who Bring A Quick Sale – Time is money as they say. In some cases, speed to sale can be of such financial weight that offering a quick sale incentive can increase your chances of a quick sale. In this case you could consider offering cash incentives above the negotiated commission, to agents for bringing a buyer within a specific time frame.
Consider potential buyer behaviors
Just as there are specific reasons for selling your house as fast as possible, you should consider the wants and needs of potential buyers. This means marketing specifically to different buyer profiles. For example: If your home is in a high rise condo project in a hip Urban environment, make sure you call out the amenities that are attractive to the demographic that is currently moving into the neighborhood. In this case, you would highlight things like the speed of the internet service available, the nearby entertainment, and it’s connectivity to light rail or other modes of transportation.
In terms of a buyer profile, you need to be realistic about what your house represents. If the asset is distressed and you don’t have adequate time to get it into good standing, you will be looking for volume purchasers or investors. If you are in a newer home that is still in great shape but find yourself having to leave for unforeseen reasons, make sure to highlight the condition of your modern home.
No matter what type of buyer, money always talks. Sometimes, if you create a cash incentive, it can appeal to the instant-gratification whim of a prospective bidder. Even if the incentive is built into the price of your home, it can create a mentality of getting more than they had bargained for. Consider this if time is of the essence.
Alternative ways to sell your house
Though we recommend using traditional real estate agents and sale processes, there are other ways that exist should you find yourself in a dire situation:
- iBuyers: An iBuyer is a model that uses technology to locate and buy homes from residential sellers in bulk. They then make necessary repairs or adjustments and re-sell them for profit. iBuyers may seem quick and painless, but they build in the full cost of marketing, overhead, and a distressed market into the prices they will offer. They also are not licensed real estate brokers, so they are not bound by the code of conduct that an agent will be.
- Auctions: Auctions can sometimes be successful for quick turnarounds because you can create a non-conventional market for your home. They are similar to cash sales from a representative point of view – they have an upside, but often you will not be attracting the buyers you want. If you do go this route, let your agent handle the process, but we recommend more conventional processes most times.
- Developers or Investors: Either one of these is going to be a professional who intends to flip the house at a later date or hold them to generate rental income. They will typically get a sale for you quickly, but often won’t offer market value. We recommend proceeding with caution and still trying to create a competitive market with an agent in these instances.
We understand that selling a home quickly might seem like the time for shortcuts, but those are usually not the answer. There is a reason why real estate agents have seen better returns for their clients in the face of alternative methods of selling for decades. Even in the age of information and technology, a trusted advisor can help you accomplish your goals be they speed, value, or both.
Century 21 Employs Top Producing Agents Who Care
Century 21 is committed to creating the best sale price and experience for our clients. We have been serving the greater Phoenix for decades, and know how to sell in any market. With this experience and an enthusiastic team of licensed real estate professionals, you can get the best price for your home even when time is of the essence.
If you are looking to receive a great value with trustworthy representation, reach out to us today – we’d love to get your house sold soon.