How to Get Real Estate Leads on Facebook
Posted by: James Allen
Date: January 20, 2021
Posted by: James Allen
Date: January 20, 2021
As a real estate agent, you know that growing your business relies on making new connections and generating referrals. Whether you work with commercial or residential buyers or sellers, generating real estate leads is an important part of the real estate process. Perhaps you’ve been looking at creative new outlets for lead generation and are wondering how to get real estate leads on Facebook.
In this post, you’ll get a foundational understanding of what lead generation is and how social media can be beneficial. Then, we’ll walk through an in-depth explanation of how you can use Facebook to create a boom in your real estate business. This is truly one outlet you don’t want to overlook!
In the real estate business, lead generation is the process of finding potential buyers and sellers who are interested in working with a licensed agent. As a real estate agent, you have to be able to meet the different needs of buyers and sellers with your skills and services. Establishing strong connections in the community can build immediate lead generation opportunities.
There are many traditional methods of lead generation for real estate agents. While no particular outlet is better than the other, many real estate agents turn to the following methods to gain new leads:
Lead generation is an important part of having a successful real estate business because it is the primary outlet for finding properties to list and buyers to purchase them. The popular term “always be prospecting” refers to the idea that agents need to use multiple outlets to generate continuous results.
Social media can be an excellent way to gain new real estate leads. The National Association of Realtors (NAR) asserts that up to 77% of all real estate agents use social media. Additionally, up to 99% of modern homebuyers, particularly from the millennial generation, kickstart their home search online.
Here are some of the many ways that social media, particularly Facebook, can help real estate agents generate new leads.
Regardless of how often social media is used in real estate, there are ways to misuse it. If you’re an inexperienced beginner, consult a mentor or trusted agent who can help you use tools like Facebook to your advantage. While this is a great way to shine a spotlight on your real estate career, below are a few common mistakes.
Traditional methods of gathering real estate leads are usually focused on in-person efforts. This might include swapping business cards and contact information or having visitors sign in when they come to a property. With Facebook, real estate agents can generate leads quickly and efficiently.
To generate solid leads on Facebook, you can try a few different approaches.
As with any marketing strategy, adhering to best practices shows that you’re a reputable and respectable real estate agent. Many people know how to use Facebook in everyday life, which is why you should learn about the professional side of the platform and finetune it for your business. Here are a few best practices that real estate agents should follow on Facebook.
Treating your Facebook strategy as an inbound marketing plan is a surefire way to make the platform work for you. To do so, you should focus on creating compelling content that pulls in new leads based on the topics, tips, and resources you share.
When you approach Facebook as an inbound marketing strategy for real estate leads, you can avoid viewing it as a “shotgun” approach. Facebook is a long-term game that you will learn over time, similar to inbound marketing. The more you learn about content creation, the more you have the potential to bring in hundreds of relevant leads per month.
Using Facebook ads can be a powerful strategy for any business or organization. It should be noted, however, that formulating a high-performing Facebook ad strategy takes skill. In fact, some real estate agents may choose to hire a specialist who can produce and set up top-performing ads.
If you’re new to using Facebook ads to generate real estate leads, you should first do your research. More than 80% of real estate agents have a presence on Facebook, which means that the social media landscape is competitive. Take time to learn the ropes before needlessly spending your marketing budget on ads that aren’t targeted and won’t perform well.
To start an effective ad campaign on Facebook, you must first set up a Facebook Business page and ad manager account. You should fully complete your profile information so that when leads do see your ads, they can learn as much about you as possible.
Once you start utilizing ad campaigns, there are a few important steps to take. These include:
While it’s possible to use your personal Facebook profile to advertise your real estate services, the best way to establish a brand is to create an official Facebook business page. Having a business profile changes the way that some of your content appears on Facebook. It can also legitimize your status as a licensed agent.
If you want to use a business page on Facebook, spend the time curating and completing it. This is one of the ways that buyers and sellers interact with you, so it’s important to make a strong first impression. Below are a few tips for optimizing your profile so that it stands out to your incoming leads.
While it can be a lot to manage, always remember to have fun with your Facebook page! This is a free, customizable marketing tool that you can use to develop relationships and nurture leads. As a result, it should be a creative outlet that you can personalize and grow over time.
Century 21 Northwest Realty is an organization that believes in empowerment and partnership. That’s why we’re proud to offer new agent mentorships to help real estate agents in Arizona gain access to the best technology and training in the market. By getting to know our brokerage, you can leverage many helpful resources including on-demand training sessions, in-person coaching, and more.
As you learn more about real estate lead generation, remember to network and ask what processes are working for other successful agents. If you’re interested in fast-tracking some of your early results, be sure to check out How to Jump Start My Real Estate Career.
If you have questions about career development or training opportunities, contact us at our Glendale or Tempe locations today!
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