Real Estate Coaching: What it is, Why it Matters and How to Find the Best Program for You

As an aspiring real estate agent, you may be drawn to this career due to the appeal of being independent and being able to set your own financial goals.

But going solo in this business will only take you so far. That’s because there’s always something new to learn, always someone doing things better, and always new markets to tap into.

Eventually, you’ll need a source of motivation to help you expand your skills, grow your network, and take your real estate career to new heights.

This is where real estate coaching comes in.

In this guide, we’re breaking down what real estate coaching is, why it matters, and how it could be the key to your success in real estate.

Table of Contents

Table of Contents

What is Real Estate Coaching?

Real estate coaching is a type of ongoing real estate training and mentorship that helps realtors further hone their skills and learn to market themselves more effectively.

Real estate coaching may involve marketing training, sales tips, general mentorship and support, advice for how to generate leads, ideas for how to deal with clients, and insight on how to hit new financial goals.

This type of coaching can be incredibly helpful if you are a new realtor in that you have someone even more experienced than you helping you learn the ropes, bump elbows with other real estate professionals, and layout an effective marketing strategy.

Is Real Estate Coaching Worth it?

Finding a reputable real estate mentor, coach, or coaching program is absolutely worth it, considering the return you will make on your investment.

Realtors can expect to pay anywhere from $500 to $10,000 per month on real estate coaching services, but often see returns much higher than that due to the knowledge they’ve gained through the program. With coaching, you’ll be more effective at generating leads, managing clients, closing deals, negotiating higher commissions, and much more.

Why Coaching is the Key to Becoming a Successful Salesperson in Real Estate

Real estate coaching isn’t just about having a cheery motivational coach; it’s about having a mentor who’s able to help you expand your skills faster than you could on your own.

The real estate business is often a game of trial and error – making projections, setting prices accordingly, watching the market, and doing your best to sell. With coaching, you take a lot of the guesswork out of this process and are able to hit your goals faster and more efficiently.

Want to become a successful salesperson in real estate? Here’s why coaching is key:

You Gain a More Experienced Perspective

An experienced real estate coach has been around the block. They’ve learned by doing and how they have an incredible amount of knowledge to share.

In coaching, you’ll have access to their more experienced perspective, plus an outsider view on how you are managing your business. They’ll poke holes in your strategy, offer solutions, and help you make better-informed decisions going forward.

You Avoid Costly Mistakes

Mistakes happen, deals are lost, and markets dry up from time to time. But with a coach, you’ll have someone on your side to help you avoid the most common and costly mistakes.

They’ll know the trends and be able to see the warnings signs before you do. They’ll be the one to say “Try this, not that” before you’re able to pour your energy into a strategy that, in their experience, has already proven not to work.

You Learn What it Takes to Stand Out

Your pre-licensing education prepared you with the basics. Now, you have to figure out how to stand out in your niche in order to get more leads and outshine the competition.

An experienced coach will help you identify your strengths. They’ll encourage you to explore potentially lucrative avenues. They’ll help you stand out, brand yourself effectively, and skyrocket to success.

You Acquire Essential Business Skills, Faster

Your success as a real estate salesperson depends on your ability to master essential business skills like selling, client management, marketing, and accounting. While you could go to business school to learn these skills, your best bet is to bypass the extra fluff and hone in on the skills that are necessary for the real estate world.

A real estate mentor will know what these skills are and be able to point you toward the right resources. You’ll save time and money versus trying to learn these skills on your own or by joining an expensive business program.

Best Real Estate Coaching Program for Realtors

Do an online search for “best real estate coaches” and you’re sure to come up with many options. But not all coaches and coaching programs are created equal.

In fact, we highly recommend working with a brokerage that offers real estate coaching internally so that you’re certain to get a thorough and well-rounded education.

Therefore, here are some of the best real estate coaching options to choose from due to their reputation in the industry:

Best Coaching Program:

Century 21 Northwest offers a robust team of educators and mentors that have experience in residential and commercial real estate, as well as property investment and property management. We host weekly educational seminars at our brokerage and bring in experts from the industry to teach our agency team.

Century 21 Northwest is unique in that we have a diverse team of experts that covers all of these bases for you. You’ll get the attentive mentorship you want and the ongoing education you need in order to fine-tune your real estate agent skills.

Other Top Real Estate Coaches

As stated, it’s always best to get a well-rounded real estate education from a team of experts – ideally through your brokerage.

But if you are looking for a one-on-one coach, these options also come recommended by other real estate professionals:

Mike Perry – Real Estate Sales Coaching for Agents
Brian Buffini – Marketing Coaching for Real Estate Agents
Craig Proctor – Group Training and Seminars for Brokers

You can also do a search online for other recommended real estate coaches, then use the process below to select the best mentor or coach for you.

How to Find a Real Estate Mentor or Coach

In your search for a real estate mentor or coach, it will be important to find someone you connect with, has experience in the niche of your choice, and has the amount of availability you need.

This person will be your primary source of support and mentorship in your career, so it’s worth it to take your time to find a mentor who’s the perfect fit

Step 1: Reach Out to Your Network

Reach out to people in your immediate network to see if anyone knows of a mentor they would recommend OR is willing to serve as a mentor themselves. It’s great if you can find someone who you already know or at least has someone who can vouch for their expertise.

Step 2: Search Online

You can use platforms like Google and LinkedIn to find possible real estate coaches. They may not be someone you already have a connection to, so you may have to do some additional research to determine whether they are legit. Be sure to look at reviews as an indication of their attitude and skills.

Step 3: Compare Your Options

Look at your options and choose the person who has the right combo of skills, expertise, and personality to help you on your journey. This may not necessarily be the most financially successful person. You want to choose someone who will set you on the right path and help you hone your skills over time.

Step 4: Talk ROI

As a realtor, you’ll have to be comfortable discussing money. Your conversation with a potential mentor could be your first shot at negotiating.

The goal here is simply to set expectations on what you plan to invest into the program versus what you hope to get out of it. You should be clear about how much of a financial investment it will be. You should also outline what you expect to gain, such as leads, business skills, selling techniques, confidence, etc.

Step 4: Get it in Writing

As tempting as it may be to keep things casual, it is important to get any business transaction in writing. This ensures that both parties are protected and thoroughly understand the agreement. Set the payment terms, meeting schedule, and expectations to help prevent any issues down the road.

Additional Options for Ongoing Real Estate Training

Beyond real estate coaching, there are other ways for you to gain additional real estate training.

These options include continuing education through your brokerage, attending real estate seminars, and signing up for outside continuing education programs.

Brokerages with Ongoing Education

If you are still in the process of finding a brokerage, be sure to ask about their continuing education programs.

Do they offer additional support to realtors? Will you have access to training events and classes? Are these paid for by the brokerage or by you? Be sure to ask these questions.

Many brokerages offer opportunities for agents to fine-tune their skills, learn more about marketing and sales, and attend industry networking events. The value of this ongoing education can not be understated.

Real Estate Seminars

Are real estate seminars a scam? Many people would say Yes. That’s because many seminars have become all-out pitch fests of real estate companies trying to sell their courses, programs, and resources to other realtors.

But reputable real estate seminars do exist. They can be great opportunities for you to learn from other industry experts, network, and even market yourself. Just be sure to check out the reviews and ask around to determine whether the seminar is legit.

Continuing Education Programs

A lot of real estate training is offered outside of brokerages and seminars. This usually takes place at an accredited real estate school, either in-person or online.

The CE Shop is one such school that offers real estate training, including ongoing training and business courses. You can browse courses by state, category, and experience level. Course costs range from $19 for basic courses to $800 for more in-depth programs.

Learn more about Continuing Education in Chapter 8.

Real Estate Coaching Overview

Your pre-licensing training program was enough to prepare you for your career in real estate, but now it’s time to figure out how to reach your full potential and stand out in your industry.

With real estate coaching, mentorship, and continuing education, you’ll have a way to better hone your skills, market yourself as a trusted agent, generate leads, and scale your income to new heights.

There are multiple options available to you. Be sure to consider which coach or program provides the skills and support you need in order to succeed. Before long, you’ll have a more efficient marketing strategy, lead generation system, and strong personal brand to help you shine bright in your niche.

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